Popular4Peanuts was launched as a hobby idea in February 2011 by Ashish Vaswani, an engineer who thought he had coined the term Social Media Management!

 

Over months of myth busting and self critique, P4P transformed from a wannabe digital marketing startup to a platform for sharing ideas about branding, technology and the marriage of many other diverse areas.

 

In 2014, Ashish founded the iComm India network, which is the umbrella brand that now manages Popular4Peanuts, among other digital properties such as Deadline's Tonight, VRfirst, VRdaily and I Love Starbucks.

 

Having been in business for close to 10 years, Popular4Peanuts continues to service small and medium enterprises by helping them gain visibility and relevance through online and offilne channels.